Privacy Policy
Clarity Health and Aesthetics Website

Privacy is a fundamental right, and we’ve drafted this Privacy Notice to inform you how we handle the personal information of the visitors (“you”) to this website (the “Site”). This Privacy Notice outlines the legal basis on which we process your Personal Information and provides other information as required by privacy laws and regulations worldwide, including the Health Insurance Portability and Accountability Act (HIPAA) where applicable.

You are strongly encouraged to read this Privacy Notice so that you may understand our use of your Personal Information, our obligations to you, and your privacy rights.

1. Consent
   Except as required or permitted by applicable data protection laws, including HIPAA, we will not collect, use, or disclose your Personal Information for any purpose for which you refuse us consent or later withdraw your consent. You may at any time withdraw your consent with future effect, and without affecting the lawfulness of processing your Personal Information based on the consent you provided before you withdrew it.

If you withdraw consent, you agree that despite this withdrawal we may continue to use the Personal Information previously provided to us (i) to the extent that we are contractually obligated to do so, (ii) to the extent necessary to enforce any contractual obligations you may have to Clarity Health and Aesthetics, and (iii) for any other legitimate purpose (including fraud prevention) permitted by applicable data protection laws. If you withdraw your consent to use and disclose this information, we may no longer be able to communicate with you, including any request that we provide you with the Services, consider any offer of goods or services from you, or consider your employment application.

2. What is Personal Information?
   “Personal Information” is broadly defined to include all information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular individual. Personal Information could be as direct and straightforward as your name, but it could also be less explicit like how a certain individual interacted with a website or an advertisement.
3. Your Privacy Rights at Clarity Health and Aesthetics
   We believe in the fundamental right to privacy and that your rights should not differ based on where you live. Accordingly, no matter your residency, you have the following rights with respect to the Personal Information that we collect, use or share:
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To exercise your rights, you may reach out to us by email at info@claritydpc.com. If you live in California, you or your authorized agent can also reach us by calling our toll-free number at (816) 203-1431. You also have the right to approach the competent data protection authority with your request or complaint.

4. Why We Collect Personal Information
   We only collect the Personal Information that we need, and we only use it in the ways we’ve specifically set out in this Privacy Notice. The Personal Information we collect depends on how you’ve interacted with us. We collect Personal Information from you for the following reasons:

• To respond to your inquiries, comments, or applications for employment;
• To provide you with medical and aesthetic services, respond to your inquiries, maintain records of treatment and services provided;
• For appointment scheduling, insurance verification (where applicable), and internal operational purposes;
• For marketing of our services including primary care, BBL, Moxi laser, and IV nutrition, provided you’ve opted in;
• For analytics, such as to understand how visitors use the Site, and to improve the Site’s functionality and user experience.

5. How We Collect Personal Information
   The Personal Information that we collect varies depending on the nature of and reason for your interaction with us. We collect Personal Information:

• when you access the Site or inquire about our medical or aesthetic services;
• when you submit personal details through contact forms, patient portals, or appointment schedulers;
• when you connect with us through social media or subscribe to our newsletters;
• when we collect data through cookies, analytics tools, device identifiers, and other tracking technologies.
• lead post services: We may use a service to obtain personal and non-personal information about You. This collection is triggered when you access our Website through a pixel placed on our Website. The Service may collect the following information when you interact with the page(s) on our Website where the pixel is present: (i)information about your web browser; (ii) your IP address, (iii) web pages visited; and (iv) cookies stored in your browser. We may use the data collected by the service to obtain personal information about You and use this data for marketing to You. For more information about the service data use and collection policies and practices and your opt out rights, please review the Privacy Policy located at https://leadpost.com/privacy-policy.

We also collect Personal Health Information (PHI) in accordance with HIPAA when you engage us for health-related services. This may include medical history, lab results, treatment records, and other health-related data. PHI is used solely for the purposes of diagnosis, treatment, billing, and practice operations, and is protected by administrative, physical, and technical safeguards.

6. Who is Your Data Controller?
   Clarity Health and Aesthetics is the data controller for the processing activities described in this Privacy Notice.
7. Legal Basis of Processing
   We process your Personal Information because such processing is necessary for:

• exercising our rights and performing our obligations under any contract we make with you;
• compliance with our legal obligations, including those under HIPAA;
• legitimate interests pursued by us, which generally involve the efficient performance and management of our business relationship with you.

8. What Personal Information Do We Collect?
   (a) Categories of Personal Information Collected

• Identifiers and contact information (e.g., name, address, phone number, email address);
• Device and Internet activity information (e.g., IP address, browsing activity);
• Professional or employment-related information;
• Health and medical information when you are a patient, including health insurance data, diagnostic details, treatment records, and service history.

(b) Marketing Communications
If you submit a request to be contacted or schedule a consultation, you’re consenting to receive promotional materials. You may withdraw consent at any time.

(c) Cookies and Device Identifiers
Please see our Cookies Notice.

(d) Site Usage Information
We gather traffic patterns, site usage information, and aggregate statistics to improve the site. We may share anonymous, aggregated data with third-party vendors for analytics purposes.

(e) Do Not Track Requests
We currently do not respond to Do Not Track (DNT) signals.

9. How We Share Your Personal Information
   We do not sell Personal Information. We may share your Personal Information:
   (a) with third parties providing sub-processing services such as website management, data analytics, electronic health record systems, marketing support, and payment processing;
   (b) as required by law, including reporting to health authorities or insurance companies as mandated;
   (c) to protect our legal rights or in connection with legal proceedings;
   (d) to prospective buyers or investors in the event of a business sale or restructuring;
   (e) in the event of a transfer of ownership or assets, or a bankruptcy, of Clarity Health and Aesthetics or any of its affiliates.

Strict confidentiality and data protection agreements bind all third-party processors.

10. How We Protect Your Information
    To protect your Personal Information and Personal Health Information (PHI), we implement administrative, physical, and technical safeguards including encryption, access control, and secure storage measures.
11. Your Rights to Access, Portability, and to be Forgotten
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    To exercise any of these rights, please submit a valid request to info@claritydpc.com or write to:
    Clarity Health and Aesthetics
    8350 N St. Clair Ave.
    Kansas City, MO 64151
    Attn: Data Protection Officer
12. We May Change this Privacy Notice
    This Privacy Notice may be updated from time to time. Please check our website periodically for the latest version.
13. Data Privacy Contact
    If you have any questions regarding this Privacy Notice or the privacy practices of Clarity Health and Aesthetics, or if you require assistance with exercising your rights under this Notice, please contact us at info@claritydpc.com or write to:
    Clarity Health and Aesthetics
    8350 N St. Clair Ave.
    Kansas City, MO 64151
    Attn: Data Protection Officer
    Phone: (816) 203-1431